Research

My research focuses on audience engagement and interactivity in radio, TV and online media content. I’m especially interested in minority language media; in my PhD thesis I looked at what makes Welsh-English bilinguals feel comfortable participating in TV, radio and online media content, and what puts them off.

As a professional radio and web producer, I have a practical as well as academic interest in understanding how to encourage audiences to engage and interact with the content I produce.

Research interests: minority language media, language maintenance, individual psychology of language, radio, TV and online production practice.

SELECTED PUBLICATIONS

Law, Philippa and Caroline Bannock. 2014. Case study: Verifying a bizarre beach ball during a storm, in: Verification Handbook: A definitive guide to verifying digital content for emergency coverage, ed. by Craig Silverman (Maastricht: European Journalism Centre), pp. 41-42. [read online]

Law, Philippa. 2013. Audiences’ willingness to participate in Welsh-language media: executive summary, Queen Mary, University of London. [PDF, 863KB]

Law, Philippa. 2013. Audiences’ willingness to participate in Welsh-language media, PhD thesis, Queen Mary, University of London. [PDF, 6.8MB]

Law, Philippa. 2013. Experiences of audience interaction by BBC network radio producers: Implications for endangered language media, in: Minority Languages and Social Media: Participation, Policy and Perspectives, ed. by Elin Haf Gruffydd Jones and Enrique Uribe-Jongbloed (Bristol: Multilingual Matters), pp. 173-184.

Law, Philippa. 2010. Interacting with the BBC: The maintenance of ‘authentic’ vs. ‘standard’ Welsh, in: Reversing Language Shift: How to Re-awaken a Language Tradition, Proceedings of Conference FEL XIV, ed. by Hywel Glyn Lewis and Nicholas Ostler (Bath: Foundation for Endangered Languages), pp. 127-131.

SELECTED TALKS

2016 Video: Six tools for social newsgathering. News Xchange, Copenhagen.

2015 Panel: Innovation in journalism. Mediacafé, Pascal Decroos Fund for Investigative Journalism, Ghent.

2014 How do we encourage readers to contribute to the Guardian’s journalism? BBC, London.

2014 GuardianWitness: Get involved and share your story. Social Media Exchange, London.

2013 The Celtic languages: Revitalisation and language ideologies (guest lecture). Queen Mary University of London.

2013 Panel: Digital Dialogue: UGC, Newsgathering and Making the Media. #SocialMediaWhatsTrending, BBC Academy’s College of Journalism, BBC North.

2013 Audiences’ willingness to participate in minority language media: future directions 5th International Language in the Media Conference, Queen Mary University of London.

2013 GuardianWitness: Telling stories with user-generated content. Insights Into Storytelling for Charities, Google, London.

2013 GuardianWitness: What’s working, what’s not, what’s next? Guardian Masterclass, The Guardian, London.

2013 Designing participative Welsh-language media content for a diverse audience. Joint research seminar: Language in Minority/ised Language Media, University of Aberystwyth.

2011 Promoting minority language use through ‘strongly participative’ media. 4th International Language in the Media Conference, University of Limerick.

2010 & 2011 Language in the UK media (guest lecture). Queen Mary University of London.

2010 Linguistic minorities and contemporary media opportunities in the United Kingdom. Multilingual Individuals Multilingual Societies, University of Hamburg.

2010 Opportunities for minority languages in contemporary British broadcast media (video presentation). Minority Languages in Europe: Successes and Challenges, University of Indiana.

2010 Interacting with the BBC: The maintenance of ‘authentic’ vs. ‘standard’ Welsh. Foundation for Endangered Languages XIV, University of Wales Trinity St David.

2010 Experiences of audience interaction by BBC network radio producers: Implications for endangered language media. Media Convergence and Linguistic Diversity, II Mercator Network International Conference, University of Aberystwyth.

2009 What Kids Want: Programming for the under 13s. Bookseller Conference, London.

2009 “Are we on the same page?” Journalistic and academic views of the BBC Voices website compared (co-presented with Will Turner). Third International Conference on the Linguistics of Contemporary English, University of London.

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